SEO Lingo

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CRO

(Conversion Rate Optimization)
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The practice of converting website visitors into some form of action, such as a form-fill, a phone call etc.

CTR

(Click Through Rate)
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The rate at which search engines users click on a website's link if it's shown in a search.

HTML

(Hyper-Text Markup Language)
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HTTP

()
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HTTPS

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SEO

(Search Engine Optimization)
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The practice of optimizing a website to rank higher on search engines like Google.

Schema Markup

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(aka. Structured Data)

Structured Data

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(aka. Schema Markup)