Schema Markup Framework

Static Schema

This schema is hard-coded. The values are static, set with specific values, and therefore can be copy and pasted directly from another source into a webpage.

<script type="application/ld+json">
{
	"@context": "https://schema.org",
   	"@type": "WebSite",
   	"@id": "https://www.hooray-seo.com/fulfillment/schema#WebPage",
   	"url": "https://www.hooray-seo.com",
   	"name": "Hooray SEO Website"
}
</script>

Dynamic Schema

This method is how most modern-day CMSs allow schema markup to be generated (from templates/variables). Certain values are populated from data saved somewhere else in the website.

This allows schema code templates to re-used from page to page, product to product, event to events, etc without hard-coding schema markup for each one.

Templates are used to populate these variables, which when published to the web, create a resulting static schema.

const webpageURL = "https://www.hooray-seo.com/fulfillment/schema";
const websiteName = "Hooray SEO Website";

<script type="application/ld+json">
{
	"@context": "https://schema.org",
   	"@type": "WebSite",
   	"@id": "{{webpageURL}}#WebPage",
   	"url": "{{webpageURL}}",
   	"name": "{{websiteName}}"
}
</script>

Hooray Schema

Hooray takes it to a completely new level. Hooray has mapped what would be the perfect (open for debate) schema markup code for a Hotel/Resort-type business, and worked backwards to develop kind of universal generative framework.

<script type="application/ld+json">
{
	"@context": "https://schema.org",
   	"@type": "WebSite",
   	"@id": "hhttps://www.hooray-seo.com/fulfillment/schema#WebPage",
   	"url": "https://www.hooray-seo.com",
   	"name": "Hooray SEO Website"
}
</script>